Excellent article. even his end comments are pretty right on but I would have added one more thing that we figured out a user generation ago.
Nikon and Canon brands do not resonate with the current generation as it does not hold as much importance in what decisions this younger generation as compared to generations past when Canon and Nikon were household words.
They are no longer household words like Panasonic, Sony, Samsung, and the like.
Fuji and Sony have captured the Nikon and Canon market with their new products and Olympus remade themselves after several Dslr failures and they and Panasonic developed mirrorless early on until better models surfaced from the two of them like we see today and they do have some incredible cameras.
Nikon and Canon are lost in a abyss where they feel too self important to think the current generation of photographers don’t care about them like older generations. What they need to be thinking, is re thinking their cameras and adding mirrorless. It’s called moving forward with new and creative technology.
I remember great FILM SLR cameras when it was Canon, Minolta and Nikon, in that order. And Minolta for a while really hurt Nikon and Canon in film slr bodies and lenses because of they were really the first with a consumer marketable auto focus camera.
Times are different