*******Unless you are a full frame camera user, the semantics of lens naming can be pretty daunting and would seem to make no sense, especially considering that companies like Olympus, Panasonic, Sigma, Fuji all make cameras that will only use lenses specifically designed for the size of the sensor in their cameras. So why a crop factor is employed goes beyond a lot of those who understand naming logic 🙂
Companies like Nikon. Canon and Pentax, Leica make full frame sensor cameras and the lens designations are right on. In their APS sensor cameras that is not the case, but it is very much understood that it would make no sense for them to make two complete lines (complete) of lenses.
And now, Hasselblad already selling with a beautiful and incredibly expensive camera body sporting a medium format sensor ushers in a new era for Hasselblad. It is also rumored that Fuji is right behind Hasselblad in their introduction, but it is only a rumor. Will their focal lengths be correct?