Nikon’s Year: Digging Into the Latest Financial Results in 2017 – Article by a man who truly knows Nikon – Thom Hogan, the man Nikon should have been listening to
There were a small number of years where Nikon disappointed me when I worked for them. 33 years They were always at the top of their game when it came to camera and lens technology and were no slouches in the medical end of the business. They were a technologically ahead of the curve and really understood what their customers wanted and while like any other smart company were able to balance their customers needs with profit needs.
But the report from ByThom is indeed very dark and upsetting for a company that so many looked up to for so many years.
I think the customer base, which is far from small looked on in shock at some of the products Nikon has been delivering or failing to deliver. They had some terrific fixed lens cameras which they abandoned and I personally feel would have sold at least to a good portion of existing customers. They had their 360 degree fiasco which they should have never been involved in and they refused to recognize another small but growing segment of the camera business called mirrorless.
…… It seems to me that they were getting the WRONG ADVICE, mainly from their USA arm of management who were not in tune with a changing market place like they used to be many years ago (personal opinion). it used to be that the USA arm at one time had their finger on the pulse of their customers and future customers and steered Nikon Tokyo in smart directions.
Here’s the crazy corner Nikon is in: they can claim a modest 7% increase in operating income for the fiscal year that they just finished, but had far lower