I am pretty sure that most of us are aware of the fact that the dynamic range and adjustment capability provided by a raw file can sometimes make the difference between an okay image and a spectacular image because of the amount of data the file holds. Raw files are not small and the fact that they have such expanded post processing capabilities explains why.
But because raw files enthusiasts have beaten the drums to death about the advantages of raw files, the poor, humble, and enduring Jpeg file has been pushed way too far into the background. The fact that it sits politely and somewhat quietly at a distance from the mighty raw file does not mean it is dead or forgotten and the truth of the matter is that today’s Jpeg is better than it has ever been before.
Many camera manufacturers have included n their camera firmware menu items that allow shooters to alter the way their color is going to look and sadly that all it does. It in no way tries to emulate proven and loved colors and textures and dynamic ranges that shooters loved in many “film” emulsions both black and white and color. That said, there is one manufacturer from the moment they decided to enter the mirrorless camera market was determined to offer something to their customers besides incredible firmware upgrades. They accessed all of their color and black and white film knowledge based on years of their development of color films and black and white films to create outstanding simulations that emulate their finest and most successful films film products. On top of that they built into their cameras the ability to make minute adjustments to each simulation in regards to dynamic range, shadows, highlights, sharpness, grain and noise reduction all of which can end up with a final outstanding Jpeg image.
And besides all of that, as if it was not enough, they made it possible to take a raw file in camera and process it into a Jpeg using all of the above features. If that is not mastering the zeros and ones of our incredible digital image age I do not know what is.
Take some time to watch this video. I am not saying that everything should be shot in this Jpeg fashion but I am saying that the world also does not revolve around just raw images.
ADDENDUM: With the Fuji X cameras there are a multitude of bracketing options available. One of those options is the ability to bracket film simulations. As an example I could select that option and decide I would like to have a JPEG file in Astia, Velvia, and Acros. By setting the bracket option all I have to do is press the shutter release once and all three film simulations will appear as JPEGs on my memory card and I can view them either on the LCD, IPad, or computer. Life is good.