Picktorial – Software – Photography – Imaging – and the final steps towards a picture you imagined …

IMAGING SOFTWARE – THE FINAL FRONTIER-it has to be fast, simple, easy to use, easy to learn and produce the processing effect that in your heart and mind

I am on in years and I have  used software products from the early stone age of digital image processing that you never heard of.  That’s okay because most are long gone. The base operations and the concepts to make an image lighter, darker, have more contrast or less, saturate all the color or not, convert to gray-scale, perhaps do a bit of a crop have not really changed all that much although perhaps a bit more precise.

Software for turning our photographs into we imagined, remembered what we saw when we pressed the shutter button has evolved thanks to companies like Adobe, Corel, Phase One and others.  Along with the software has come more powerful computers to process our ever-growing file sizes and because of advances from new software companies  these powerful computers can process the math that software provides for incredible image manipulation.

I have to admit that for the longest time I remained a simple meat and potatoes kind of person and really preferred just the base adjustments necessary to get the image out of my computer and into the media world.  I never really gave a great deal of thought to burning and dodging like I did in my darkroom and film days, I was not interested in brushes, masks, gradients and the like for enhancing my images to points beyond what my camera had captured. Well at least not too interested.  I did get more involved as time went by.  I think I stayed away from the heavy lifting that my friends were doing and still had my images convey the message I wanted people to get.

Adobe has had the lion’s share of this software market for quite sometime because of Photoshop and then Lightroom and they really introduced photographers to whole new way of working with images and kudos to Adobe for doing that.  But like all giants there comes a time when they themselves don’t really do much to make software better in big ways.  They seem content to work with the same engines they developed a long time ago instead of re-coding to make the software perform with the newest and greatest digital files.  But that is okay because others have come along to show them the way.  Will they heed the requests of their customers.  Probably not.

So in the past couple of years there have been some pretty great young companies that have arisen to challenge the king and they have been able to do things that the king did not even dream about.  That is what happens when you get set in your ways.

One of those companies named Picktorial has managed to produce a product, although right now only for the Mac computer users that has changed the way I look at image enhancement and that is because they look at image enhancement unlike any other software company I have dealt with and I have dealt with way too many in my search to perfection.  No one would believe that I would ever be using “Local Adjustment” – “Retouching Tools” to adjust individual parts of my image for Tone, Sharpness, Color Saturation, Denoising, Spot Removal, Object removal, Defocusing, Smoothing for skin retouching, Individual colors enhancement and the list goes on and with all of this you can still go back to basic settings for the overall image and just work that way.

So the adage “you can teach an old dog new tricks” and you can lead a horse to water but not make it drink” most certainly do not apply in this case and the reason for this is because the bright lights at Picktorial have made it way too easy to learn “new tricks” and “drink the water” because they are providing the smoothest, slickest most precise for overall and local adjustments I have ever seen in a piece of software.

 For this image I did a 90 percent crop, sharpening brush, tone brush, color brush, contrast brush, and tone brush again that completely blacked out an entire green background.  The edge recognition of the brushes and gradients and eraser in nothing short of incredible.
 This image was simple.  I had shot it as a high key and processed it in Picktorial using overall adjustments, and then added a texture and frame. I colorized the texture to match the flower and the frame was a vignette type frame.
 In this image I did overall adjustments for tone (exposure-contrast-clarity) cropped a tiny bit and then painted out the bricks and background areas by using a brush, selecting zero color saturation for the brush to get a black and white effect.
 I can only say that if an old photographer dinosaur like me can pick up on these tools so quickly then anyone, all thumbs anyone, no knowledge anyone can do so as well.
Because of the simplicity of the interface, the smoothness of all of the controls and the people behind this product are so incredible a whole world of possibilities has opened up for me and will for anyone who tries, buys Pictorial.  It is simple, easy, fast, and very very modern and now.
And if I did not mention it above, there are also tons of built-in presets and you can even add your own.  And you can also add your own frames and textures as well and there are tons of free ones on the world-wide web.
Note:  All Image shot with Fuji X pro 2
Addendum: 1

I do not have a financial or personal relationship with Pictorial or the founders of Pictorial.  I have paid for my software, I use the software and love the software.  I am not obligated in any way, shape or form to the company and they are not obligated to me.  If I found that the their product was not one that performs then I would not be writing about it or posting other bloggers opinions.

Addendum 2  L e a r n     M o r e  w i t h   t h e s e    v i d e o s





AND THE CYCLE CONTINUES AS Nikon cancels DL compact series citing high development costs: Digital Photography Review



AND THE CYCLE CONTINUES AS Nikon cancels DL compact series citing high development costs

It was back in November 2016 that Nikon did what was unheard of in the walls of Nikon Inc., and downsized by 1000 personnel to help stop a leaking boat.

Now the exceptional, never delivered DL series of cameras is gone before it ever really got here.  They have had all kinds of excuses for why delivery could not happen and now they say it is too expensive.

Nikon says that the development costs had become too great to continue. A statement released today also mentions the company’s concern that it wouldn’t sell enough units to make up for the increased costs, due to a slow down in the market.

On top of all that they have had an extreme financial loss as stated in this article from DPreview.

I personally think the DL series had great consumer potential, if they had delivered  when they were supposed to.  I know a great many people looking to carry less and some were even willing to own both cameras in lieu of a DSLR outfit.  Sad.

What is even worse is the fact that Nikon was and is the only camera company not to embrace mirrorless cameras.  Unlike Leica, Hasselblad, Canon, Fuji, Olympus, Panasonic, Sony, and the list goes on.

And then there is the Key Mission 360 degree cameras.  Is this late to the party POV camera enough to pull up the Nikon losses?  Only time will tell.  In the meantime competition like GoPro and others have been showing declining sales of this type of product for several years now.  Who is steering the Nikon ship?

The camera manufacturers have been on the losing end for a while because of steep competition from the phone industry.  But no matter what any one says, the phone concept as being a main camera for the serious photographer is BS.

In my opinion he quality of images from terrific stand alone cameras is still greater, better, and necessary if consumers are going to do the smart thing and print their images instead of goo gooing  over them in front of a tablet, phone, or computer monitor which don’t offer what a good print will always offer.


Nikon has officially put an end to the DL series. Announced just under a year ago, the three DL compacts would have had 1″ sensors, and were originally set to ship in June 2016. Read more

Source: Nikon cancels DL compact series citing high development costs: Digital Photography Review