IMAGING SOFTWARE – THE FINAL FRONTIER-it has to be fast, simple, easy to use, easy to learn and produce the processing effect that in your heart and mind
I am on in years and I have used software products from the early stone age of digital image processing that you never heard of. That’s okay because most are long gone. The base operations and the concepts to make an image lighter, darker, have more contrast or less, saturate all the color or not, convert to gray-scale, perhaps do a bit of a crop have not really changed all that much although perhaps a bit more precise.
Software for turning our photographs into we imagined, remembered what we saw when we pressed the shutter button has evolved thanks to companies like Adobe, Corel, Phase One and others. Along with the software has come more powerful computers to process our ever-growing file sizes and because of advances from new software companies these powerful computers can process the math that software provides for incredible image manipulation.
I have to admit that for the longest time I remained a simple meat and potatoes kind of person and really preferred just the base adjustments necessary to get the image out of my computer and into the media world. I never really gave a great deal of thought to burning and dodging like I did in my darkroom and film days, I was not interested in brushes, masks, gradients and the like for enhancing my images to points beyond what my camera had captured. Well at least not too interested. I did get more involved as time went by. I think I stayed away from the heavy lifting that my friends were doing and still had my images convey the message I wanted people to get.
Adobe has had the lion’s share of this software market for quite sometime because of Photoshop and then Lightroom and they really introduced photographers to whole new way of working with images and kudos to Adobe for doing that. But like all giants there comes a time when they themselves don’t really do much to make software better in big ways. They seem content to work with the same engines they developed a long time ago instead of re-coding to make the software perform with the newest and greatest digital files. But that is okay because others have come along to show them the way. Will they heed the requests of their customers. Probably not.
So in the past couple of years there have been some pretty great young companies that have arisen to challenge the king and they have been able to do things that the king did not even dream about. That is what happens when you get set in your ways.
One of those companies named Picktorial has managed to produce a product, although right now only for the Mac computer users that has changed the way I look at image enhancement and that is because they look at image enhancement unlike any other software company I have dealt with and I have dealt with way too many in my search to perfection. No one would believe that I would ever be using “Local Adjustment” – “Retouching Tools” to adjust individual parts of my image for Tone, Sharpness, Color Saturation, Denoising, Spot Removal, Object removal, Defocusing, Smoothing for skin retouching, Individual colors enhancement and the list goes on and with all of this you can still go back to basic settings for the overall image and just work that way.
So the adage “you can teach an old dog new tricks” and you can lead a horse to water but not make it drink” most certainly do not apply in this case and the reason for this is because the bright lights at Picktorial have made it way too easy to learn “new tricks” and “drink the water” because they are providing the smoothest, slickest most precise for overall and local adjustments I have ever seen in a piece of software.
I do not have a financial or personal relationship with Pictorial or the founders of Pictorial. I have paid for my software, I use the software and love the software. I am not obligated in any way, shape or form to the company and they are not obligated to me. If I found that the their product was not one that performs then I would not be writing about it or posting other bloggers opinions.
Addendum 2 L e a r n M o r e w i t h t h e s e v i d e o s